An extremely strong marketing approach is one of the most important factors for creating a successful company. Who makes all the difference in developing your marketing strategy is something that every brand should consider seriously. You can choose to work with a self-employed freelancer or a lot of digital marketing agencies are available to you.
The new era enables digital marketing to play a significant role, and any company owner can boost his company by hiring a digital marketing agency. It allows you to become more exposed and makes your small company a recognizable brand.
You show your credibility and build confidence with your target audience on your website, your forum, social networks, your email newsletters and popular business forums as well as customer review pages.
All can be handled presciently by an agency, from the website to management of social media networks. Nevertheless, there are content creators who claim that the only way to execute a digital marketing strategy is for freelancers. And many battle this problem as there are hordes of websites that allow independent individuals to publish their profiles as quickly and efficiently as possible.
A freelancer is a professional , who usually has some prior experience of working for a big organization but who provides their own services.
A digital agency is a broader marketing team operated by a conventional structure of management, in which the marketers are not typically in a position to select their projects and have a set of anticipated goals.
Here the Pros and Cons of hiring a digital marketing agency and freelancer are based on three main tenets – Skills, Services & Priority Level.
1) Skills
Freelancer
Pros:
Freelancers are typically excellently-rounded. Most freelancers do not start their careers themselves and typically have worked in a couple of companies until they decide to become freelancers. It provides them with a wider viewpoint on marketing and the way they view the world of business. You will find someone who excels in fulfilling your exact needs, be it Website designing, SEO, or social media when you choose your free-lance employee. In your unique niche you may also select someone who has experience.
Con:
It will be difficult to find a freelancer with a wide variety of highly-focused skills, which means that you will need to find more than one freelancer. It will take time to re-explain your viewpoints and collaborate with more than one freelancer.
Digital agency
Pro:
First and foremost – a team with a wide range of skills and a dedicated office. Unlike freelancers, there is accountability and you will feel safer with your investment. You should consider an established marketing firm with a digital agency that will possibly have a wide range of skills. You will not have to repeat your idea because when it comes to your company, they will be all on the same page.
Con:
You’re not going to get to choose with whom you work. The marketing agency appoints a marketer to your client and usually is randomly chosen based on the company’s size. If you’re a bigger business, you’ll probably get an accomplished marketer. A smaller organization is likely to be partnered with a marketing newcomer.
2) Service
Freelancer
Pros :
Greater Flexibility
As freelancers work as a one-man workforce, they are more flexible to work with as there are fewer people to work with, which also means fewer and easier adjustments. Also, their dedication to their work is guaranteed as they work at a given time on a particular project.
Lower Costing
Freelancers have lower rates when compared to an agency’s rates, and they’re more feasible for simpler projects. Some of them even work for a specific project, so there’s no need for a longer-term contract.
Focus on your Campaign
Dedication on the company’s campaign ensures their attention and enthusiasm for accomplishing it on time and with the performance you want.
Cons:
Didn’t answer your call? They can go quiet for periods
As freelancers often want to develop their own business, it is normal for them to take on more work than they can do. It can cause them to go through cycles of missed deadlines, and be hard to get hold of. Unless a freelancer is dedicated in this business, you never know what he or she will do tomorrow.
They aren’t as invested in your company
A freelancer can never be employed as a full-time employee in your company as the others. If the workforce is too freelancer-heavy it can have a negative impact on the culture of the business because it is often difficult to inspire a group of independent workers to move towards common company goals.
There can be a price to pay for flexibility
Flexibility of a freelancer may be perfect when it works for you, but all the time you’ve spent bedding them in your business can be lost when they walk away from your project to be “flexible” with more money to earn from another business.
3) Priority level
Freelancer
Pros :
Freelancers typically have fewer projects than a larger digital organization, and therefore they prioritize your projects.
Cons:
There will be limited availability for some freelancers, as they will likely be juggling multiple projects and clients. If not done correctly, this can create issues with time and project management, and actually cost you more in time than initially first thought.
If the freelancer is sick or is incapable of functioning, the marketing activities would be put on hold.
Because of a lack of resources a freelancer may take longer to complete a project.
4) Digital agency
Pro:
A digital agency would have more tools in place to quickly complete a project. An agency has more liability to run the organization which makes them more committed to your work.
A digital marketing agency has a department committed to working with the client on marketing.
Cons
A digital agency might get overwhelmed to get returns on campaigns and will be pressed by the companies with the big bucks. The smaller clients aren’t going to be worth the digital agency as much. They may not provide the attention your company deserves.
By understanding the benefits and drawbacks of both the digital marketing firm and the freelancer, you can get a better image of who ought to be recruited while meeting marketing challenges. No option can be ruled out because everything depends on your current business scenario. However, one thing is very clear that a freelancer may be the better choice when you’re under budget and looking for unique and short-term solutions to marketing issues while an agency would work well if you’re trying to expand on your brand and reach newer heights with no budget constraints.
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