Doodh si safedi
nirma se aayi
rangeen kapde bhi
khil khil jaaye
washing powder Nirma!
This video was made almost 2 decades ago yet every millenial can still sing this song for you. That is successful Video Marketing.
Video ads are spread over the entire web. Think no further than your favorite brands, your Facebook, your Instagram, your YouTube homepage, and there it is, businesses have found their way to your eyes & mind with good video marketing.
If the future is video marketing, then the future is here now. If you think it’s worth putting your mind and resources into making marketing videos, you’re in the right spot.
81 percent of organizations use video as a marketing tool, up from 63 percent last year, according to a survey by Hubspot. And 78 percent of people watch videos online every week, and 55 percent see videos online every day.
Make Video Marketing your forward-looking marketing strategy that combines your marketing strategies with an engaging video.
From developing client relationships to promoting your company, services or goods, video marketing can be used for all aspects of your business.
Types of Videos for Marketing.
There are plenty of different types of videos out there and part of creating an effective content marketing strategy is having a solid understanding of your purpose before you sit down and create the video.
Here’s a rundown of where various kinds of videos can be used.
- Explainers help teach individuals about the product and could be used in combination with product guidelines, events for customer service, and a whole array of several other purposes.
- Interviews may help foster interaction or highlight a special guest or influencer discussing your business or product.
- Product reviews and demo videos can be produced in exchange for free items, by brand ambassadors & influencers.
- Live video is the best opportunity for you, to get up close and personal with your audience, and it especially works well on social media.
5 Benefits of Video Marketing for Business
Now that we have an idea about video marketing let’s straight away understand the benefits of video marketing for a business.
Aids Branding and Creates Trust
Video can be instrumental in creating a personal and engaging connection with the audience, and it is seen as making this connection better than ad copy.
Video must be used to create a brand image that is trustworthy, knowledgeable, and human. When a company offers content in the most down-to-earth manner, it increases the level of trust with the customer.
Influence Buying Decisions
According to Animoto, a whopping 90 % of consumers agree that product video encourages them to make purchasing decisions, says Forbes and 64% say that watching a video makes them more likely to purchase.
Plus, according to HubSpot, 97 percent of marketers report that video has helped improve consumer awareness of their product or service.
Give the People What They Want
According to HubSpot’s data, people prefer video content from brands over emails, newsletters, social photos, social videos, blog posts, and downloadable content (like PDFs).
Consumers use a number of approaches when they consider purchasing something and want to study their choices. Some of the top strategies include using a search engine, visiting the official website of a corporation or product, looking at websites for analysis, and watching videos. Video could be easily inserted into any of those locations, offering a greater chance for your brand to persuade the customer.
Rank Higher in Search
Video could help to increase the ranking on search engine results pages ( SERPs) on your website. After arriving from a Google search, the amount of time a visitor spends on your page will affect how high you appear in results. Known as dwell time, this is a major ranking consideration for Google.
Generates Good ROI
A strong return on investment is provided by video marketing. Although video production is neither simple nor inexpensive, it pays off in the long run. It will become more affordable in the future with the rapid development in online video editing software. Apart from this, in a video, the viewer does not expect perfection; instead, the video quality has to be spot on. Viewers are most frequently turned off by video material that doesn’t clearly describe the product or service. Brands should therefore concentrate more on content and less on output values.
Conclusion
We have only touched upon the big pointers when it comes to the advantages of video marketing.
Online video is changing with the enhancement of streaming technology, allowing consumers more flexibility and artistic expression. For a major event or launch, several websites have built tools and options that allow brands to create personalized videos.
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