How to come up with Tangential content ideas?
Tangential content has a lot of scope in an era where content marketing is becoming increasingly dynamic and publishing companies are becoming extremely willing to experiment with ideas. Also, tangential content marketing is another opportunity for brands who have struggled to incite any activity with their conventional content based on sales and promotions to make content marketing’ work for them. Let’s discuss more on how to get started with content marketing.
What is tangential content?
Lightly touching or peripheral implies the word “tangential”. So what the word means is fundamentally not really related. Then tangential content is content that is not specifically linked to the offering of your product or service. It’s not very much about the brand, in other words.
It is content on a topic indirectly related to the niche of your brand. Examples of tangential content are an apparel retailer offering personal grooming content and a travel luggage manufacturer creating curated lists of ‘The Top 10 Places to Visit‘.
We can say that topical content is the opposite of tangential content.
What is topical content?
Let’s say that you own a shop selling high-end running shoes. You know all there is to know about orthopaedics, midsoles and even pavement types. The default would be to adhere to what you know best if you were to create content, maybe blog posts that reveal which running shoe is right for various types of feet, and guidance on how many miles you can run before changing your running shoes.
This form of content would be common of topical content because it relates to your brand and core audience hyper-specifically.
Why create Tangential Content?
Here are 5 phenomenal reasons to anticipate tangential content marketing for your brand:
- Boost Your Appeal: You can broaden your brand’s reach considerably with a tangential content campaign.
- Top of the Sales Funnel Action: If your sales-y content posts have seldom enjoyed any thriving activity, tangential topics can come to the rescue.
- Better Link Building and Outreach: You can reach out to publishing companies from a broad market with tangential content, and get more backlinks.
- Appeal to Audience’s Emotions: Content marketing campaign research shows that content that caters to emotions enjoys more engagement and media mentions than other content; tangential content is your licence to try to do the same.
- Unfetter Your Content: If the content is focused entirely on its business niche and products, any brand can run out of ideas quickly; tangential content helps you open up and keep your content campaigns vibrant.
How Content Can Drive Organic Search
This report from-the-horse’s-mouth brings up a few evocative truths that when creating content, content marketers who care about SEO need to know:
- Expertise (read: content quality) matters.
- Oversight and trust matter.
- As a sign that they can trust a website, Google utilises links from other websites.
- Links from a number of pages matter more than others (like “prominent” pages).
These four takeaways disclose the need for content that appeals to your niche, but also to your industry’s high-authority sites. For the same form of content, it is difficult to accomplish all of these items, which is why we suggest a combination of on-brand, topical content, as well as the more generally enticing tangential content.
How to Begin With Tangential Content?
- Tangential content may be difficult; that’s because your content can never at all nudge the central theme of your brand, or may even confuse your social followers. Trust these approaches to select themes intelligently.
- Target Individual Buyer Persons: Instead of building a list of content themes important to your brand, define and see what form of content will appeal to your most valued customers.
- Trending News: Ask the content team to keep a close eye on news world trending issues, to find ways to relate to a subject that is likely to resonate with audiences. Here’s a detailed list of outlets to find trendy ideas for content.
- Test if Unsure: Social media provides a great forum for checking tangential content waters; you can create short pieces of content across many indirectly connected topics, and calculate the most interaction.
Using Mind Maps: Leverage mind-mapping strategies while losing ideas. At the centre of a blank page, write the core idea, and begin to expand similar ideas in all directions. To make the mind map more fun and to keep the brain connected with the concept of being ‘divergent’ and ‘creative’, use pictures, curved lines, branches, and colours.
Note: Remember, it can be easy enough for the content team to lose sight of the brand’s sound, its content priorities, and its social image when focusing on tangential content. Make sure it’s simple enough for you to select content themes to connect back to your brand.
Conclusion
Content teams produce content for their managers, and not the viewer, which is a sad fact for many brands. However, tangential marketing can help them take another shot to communicate with a bigger audience. The pivot of your content marketing needs could only be switching the focus away from sales and promotions to widening the mouth of your content funnel.
By tailoring your content to better suit the audience you need to target to achieve your long-term goals, the best way to drive organic traffic with your content is. You help search engines understand the knowledge of your brand, determine how you work into your market, and describe your authority by mixing topical and tangential content.
The Plus Plum 